GEMS BY THE FOOT™ Black Friday Sale

Dallas-based jewelry brand GEMS BY THE FOOT™ only has one SALE per year, on Black Friday! Elizabeth (the “me” of Lolli and Me) co-founded GEMS BY THE FOOT™ in 2017 to offer accessibly priced, genuine gemstone jewelry that is “Made to Order, Beyond Borders,” benefiting refugee women and their families resettling in North Texas through the IRC Dallas. GEMS BY THE FOOT™ offers options from pearls, to rubies, amethyst, emerald, onyx, quartz, and other semi-precious and precious stones by the foot online at, and 10% of net proceeds go to the cause. Perfect for collecting, layering, and gifting!

GEMS BY THE FOOT™ is offering 25% off as well as standard free shipping on orders over $100! Read on for the code to enter at checkout and for more information about this impactful jewelry brand:

Each piece of jewelry is assembled in Dallas, Texas, and packaged with a handmade pouch, designed to keep your necklace tangle-free while storing or traveling. You can customize each GEMS BY THE FOOT™ order online by selecting your choice of style, stone, silver or gold, and length. VOILA, Y’ALL!™ It’s as easy as 1-2-3!

Today GEMS BY THE FOOT™ is offering 25% off your purchase and free shipping on orders over $100 when you enter the code SHOPSMALL at checkout! See below for a preview of the collections available for the holidays:


microGEMS are the most delicate of the collections and are perfect for birthstone gifts, layering as necklaces, and even wrapping as bracelets. They come in a variety of gemstones in both gold and silver. Our best-selling options in this style are PYRITE,  PEARL, and TURQUOISE. Note how Elizabeth mixed turquoise and GREEN ONYX gems in a custom design below:

microGEMS in gold and silver // custom GREEN ONYX microGEMS necklace


For the lady on your list who loves to make a statement, we recommend a macroGEMS necklace. macroGEMS feature large gemstones in 1.5 feet – 4 feet, or custom lengths as specified. One of our favorites is three feet of AQUA CHALCEDONY macroGEMS (pictured below), which layers well on a white blouse with other styles and GEMS!



multiGEMS feature glistening gemstone clusters for festive accessorizing! Bold enough to stand alone but slim enough to wrap, you’ll find dozes of ways to wear these shimmering pieces. Three feet of PYRITE doubled up around the neck (pictured below) adds the perfect touch of sparkle a little black dress at your next holiday party! Every GEMS BY THE FOOT™ necklace includes a lobster clasp and logo charm and comes gift-wrapped with information about the specific stone and jewelry care!

 PYRITE multiGEMS // multiGEMS 


miniGEMS offer a mid-sized option between the microGEMS and macroGEMS styles. These feature rondelle-shaped beads in a variety of unique gem options, including the precious stone EMERALD. We love how versatile these necklaces are – from 1.5 feet to 4 feet…any length is a showstopper. You can also wrap 3 feet of miniGEMS around your wrist as a beautiful bracelet!



plainCHAIN and gemCHARMS

GEMS BY THE FOOT™ recently launched a new collection of plainCHAIN and gemCHARMS, perfect for the dainty necklace lover on your list. The shorter lengths pair beautifully with holiday velvets and wrap tops! We also love plainCHAIN in a three-feet length, as it can be worn long or wrapped twice around the neck for a more layered look. Collect and add genuine gemstone gemCHARMS to your necklace for a completely customized piece of jewelry depending on your outfit or gift recipient!



You may not know it yet…but optiGEMS will be your new favorite accessory! This sparkling eyewear accessory comes in any microGEMS stone or plainCHAIN style. optiGEMS are a wonderful gift for a mother or friend who could use a stylish accessory to keep track of her reading glasses, or a friend who can never remember where she laid her sunglasses down!


Happy #BlackFriday shopping, y’all! We hope you enjoy the GEMS BY THE FOOT™ Black Friday Sale today (25% off your purchase and free shipping on orders over $100 when you enter the code SHOPSMALL at checkout)! We would love to see your #waystowearGBTF, so please tag us on Instagram @lolliandme and @gemsbythtefoot! If you’d like more information about GEMS BY THE FOOT™, visit or follow the brand on Instagram and Facebook.

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